Harry Potter Disaster

The Lies:

Customers who phoned the Telelgraph to complain about the Harry Potter promotion were given a pack of lies by those answering the phone.

Customers were told that newsagents had been given promotion items equal to their newspaper supply. Supplies were savagely decreased in steps until we actually received 80 items for almost 1,000 newspapers!

Customers were told that newsagents had to supply major petrol outlets from their own supply and were therefore unable to fill requests from their customers. We received completely separate promo items packed and labelled to send to these outlets!

The Facts:

The promotion was so badly handled by the publishers that it caused major damage to our business though factors that we could not (were not allowed to) control. Unfortunately we have to wear to unjust and uncontrolled comments from some irate customers. The worst thing was that they verbally attacked our staff. Another point was that we were not given enough information about any attempts to rectify the situation to inform our customers.

There were many other problems with this promotion such as storage of the product and the abysmal return offered to undertake the project. Unfortunately the handling of the promotion was not up to scratch from the source. What was promised and promising did not eventuate.

Maxine and Peter